A new start for Ask.com

Search engine Ask.com is hoping that it will be able to attract more users with promises of increased privacy.  Starting today, whenever you do a search at Ask.com, you’ll have the opportunity to turn on a feature called “AskEraser”.  If you’re using AskEraser, information like your search term and your IP address will not be filed in the Ask.com databases for statistical anaysis.

Surveys have shown that about 75% of web users are concerned about privacy.  However, most of them don’t know what to do about the issue, and consider it merely the price they have to pay for using the Internet.  Ask.com will now offer surfers a viable alternative, and it may help them increase their 4.7% share of searches conducted in the United States.  Google remains the most popular search engine, accounting for 58.5%, despite the fact that they’ve been criticized for saving large quantities of user data.

If you’d like to read more about this story, visit The New York Times.

Posted by Leigh-Ann on 12/09 at 11:57 PM

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