Friday, November 23, 2007

Dynamic ads for PDF files

Adobe and Yahoo have banded together to design a way for PDF files stored online to feature dynamic, contextual ads.  Previously, PDFs could only display static advertisements, so this new technology opens up a whole new world for pay-per-click ads.  Rather than thinking of this as, “yuck, more advertising”, we’re supposed to be excited because it means more content should become available as publishers can profit from it.

If a publisher wants to participate, they’ll upload their PDF files via a special portal, and the pages will be reformated to display dynamic text ads from Yahoo.  In the future, this process should become automated, and it’s believed the functionality to display these Yahoo ads will end up being built into programs like Adobe Acrobat.  The service is free, but only US publishers can participate.

There’s no word on whether Adobe plans to expand their program to include other advertising partners, like Google.  If you’re a PDF publisher and are interested in participating, you can click here to apply to the beta program.

Posted by Leigh-Ann on 11/23 at 10:07 AM
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